Readers of this magazine are on average young people between the ages of 17-25 from a mixture of backgrounds, with an average disposable income that they are most likely to spend on clothing, gig tickets, going out, phones and food. When they go out they are likely to go to cinemas, malls and resturants such as Nandos or chinese buffets because they are reasonably priced. They are sociable people that spend a lot of their weekends at parties or clubs.Almost 95% use social networking to keep in touch with freinds, the most popular being twitter and facebook. The music that this group of people most enjoy are the indie rock and alternative genres, and they attend live gigs regularly thoughout the year. When they purchase music it is most likely to be albums on CD or Downloads. They don't find technology particularly important, but most have an ipod and an up to date mobile phone with mobile web. This is because they value being able to listen to their music wherever they are, and have constant access to friends and information. Features of a music magazine that they find useful or interesting are gig guides, free or discounted downloads and merchandise, posters and information on up coming artists. Brands they would be interested in are:
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